https://lbolla-info.netlify.app/tags/media/Recent content in Media on Lorenzo BollaHugoen-usSat, 04 Apr 2026 00:00:00 +0000https://lbolla-info.netlify.app/reading/understanding-media/Sat, 04 Apr 2026 00:00:00 +0000https://lbolla-info.netlify.app/reading/understanding-media/<div class="book-header-card"> <div class="book-details"> <h1 class="book-title">Understanding Media</h1> <div class="book-meta"> <span class="book-author">by <strong>Marshall McLuhan</strong></span> <span class="book-separator">•</span> <span class="book-year">1994</span> </div> <img src='https://m.media-amazon.com/images/I/913EKdIawvL._SL1500_.jpg' alt="Book Cover" class="book-cover" /> </div> </div> <h2 id="why">Why</h2> <p>I wanted to understand better what &ldquo;<a href="https://en.wikipedia.org/wiki/The_medium_is_the_message">The medium is the message </a>&rdquo; sentence means. I also wanted to know if McLuhan&rsquo;s framework can be applied to understand how the communication landscape will change with the advent of <a href="https://lbolla-info.netlify.app/tags/ai/" class="hashtag">#AI</a> technologies.</p> <h2 id="what-i-liked">What I liked</h2> <p>The first few chapters are great. The whole framework is laid out and can be absorbed in few reading sessions. The second half of the book are &ldquo;applications&rdquo; of the framework itself, e.g. how radio or television shaped the communication landscape.</p>